Call her Mel. Thirty-four, full-time, a townhouse in Ryde and a fixed rate that ends in November. She is not looking for a broker. She is looking for the answer to a question that has been sitting in her chest since the bank’s letter arrived: what actually happens to my repayments when this rate expires? She types it into Google at 7:38pm.
She lands on our piece about the fixed-rate cliff, the one that names the revert rates by bank and works the numbers on a $600,000 loan. She reads all of it. Then she does what most of our readers do next: she opens the refinance calculator and puts in her own figures. Loan $612,000. Property $940,000. Current rate, revert rate, a competitor rate she saw on our lender pages. The break-even comes out at just under five months.
By 7:41pm she is not a form fill. She is a person who knows what her problem costs, and has decided she does not want to solve it alone.
That is when she taps “Get matched”. Not because a quiz promised her a rebate. Because the site earned the right to ask. She fills in the loan detail, her postcode, her employment and income, and ticks two boxes: one for the privacy policy, one that says a licensed broker will contact her about this enquiry. A confirmation screen tells her a broker will be in touch within one business day. An email says the same, and reminds her it is free and she can walk away.
Four minutes later the docket is in your inbox. Everything Mel told us, the article she read, the calculator she ran, and how she found us. One copy. Yours. And when you ring at 8:05am, she is expecting you.