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Finance leads · Lead type 03 of 05

Asset finance leads from operators who already know what a chattel mortgage is.

The equipment finance cluster is where this site ranks for the product and lender terms brokers actually get asked about: chattel mortgage, finance lease, hire purchase, the instant asset write-off, and the industry pages for transport, farming, medical, hospitality and construction. The enquiries that come off it are operators with a specific machine in mind.

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Your Finance GuideEquipment finance docket
ReceivedWed 5 Aug 2026 · 6:52am AEST
EnquiryEquipment finance · used
Equipment14t excavator · 2021 · dealer stock
Amount$165,000 · 5-year term
Postcode3550 · Bendigo, VIC
EmploymentSelf-employed · income $140,000 · Australian citizen
Came from/equipment-finance/chattel-mortgage
Then ran/calculators/equipment-finance
Trafficgoogle / organic
Privacy consent Broker contact consent Postcode matched

Illustrative record. Figures are a composite. The fields are exactly what you receive.

03
Fastest-growing lead type
15+
Equipment and industry guides
1 : 1
One lead, one broker
7 days
Replacement window
I.

Where asset finance leads come from.

The pages that produce them, and why that matters on the call

Asset finance enquiries come off product explainers and industry pages that rank for the phrases operators type at 6am before the day starts. Nearly all of them arrive with a specific asset and a rough price.

Every one of these pages is written the same way: name the lenders, work the dollars, say the trade-off out loud. A borrower who arrives from one of them has already been treated like an adult, and expects the broker on the phone to do the same.

II.

What a equipment finance docket contains.

Enough to prepare the call, not just make it
  • Full name, mobile and email
  • Postcode, matched to your service area
  • Loan amount and preferred term
  • Equipment type as the borrower described it
  • New or used
  • Employment status (self-employed flags a business), annual income and residency
  • Date of birth where given
  • The guide, calculator or article that prompted the enquiry
  • Traffic source, campaign and landing page, plus both consent flags

It arrives by email within minutes of submission, laid out as a single data table with the traffic source in its own box, or straight into your CRM by webhook if you tell us where to send it. Before it was sent, the borrower ticked two boxes in plain words: the privacy policy, and “the licensed broker partner will contact me to discuss options”. Straight after, a confirmation screen and a confirmation email told them a licensed Australian broker will call within one business day, that the first conversation is a soft assessment with no credit check, and that it is free and there is no obligation.

They are expecting you before you dial. See the full breakdown of what every lead includes, and the borrower-side flow, on the main finance leads page.

III.

Who is on the other end of the line.

Three enquiries typical of the equipment cluster. Composites, but the shape is right.
01

The owner-operator replacing a machine

Self-employed, trading two to ten years, a specific used excavator, truck or tractor at a specific price, and a settlement date driven by a job. They know the difference between a chattel mortgage and a lease because they just read it. Low-doc questions are common.

02

The EOFY buyer

From late April to June, operators who have read the tax benefits page and want an asset delivered and financed before 30 June. Time-boxed and decisive.

03

The practice or venue fitting out

Medical, dental, allied health, hospitality. Larger amounts, often several assets, a lease-versus-buy question, and a strong preference for a broker who understands their industry.

IV.

How to work asset finance leads.

From partners who convert them

None of this is proprietary. It is what the brokers who settle these enquiries actually do, written down so a new partner can do it from the first docket.

  • 1.

    Talk product, not just rate.

    They came from a page that explained chattel mortgage versus lease. Confirming the structure they had in mind, and why, wins the trust quickly.

  • 2.

    Ask about the ABN and the asset early.

    The docket shows employment status and the equipment description. Age of asset, private or dealer, and years trading decide the lender before the rate does.

  • 3.

    Respect the job timeline.

    Most equipment enquiries have a delivery date attached to a contract. A same-day call and a clear document list wins against a better rate next week.

  • 4.

    Tell us what settled.

    Asset finance volume is growing month on month. Partners who report outcomes get first call on new industry pages as they come online.

V.

Pay per lead. Nothing else.

Same terms as every lead type on the site
1.1

Pay per lead

Delivered, in-scope enquiries only. No platform fee, retainer or set-up charge. Quoted in writing by state and weekly volume before anything starts.

1.2

No minimum, no lock-in

Month to month from the first lead. Raise your cap, lower it, or pause the moment your pipeline is full.

1.3

7-day replacement

Wrong number, outside your postcodes, or already mid-application elsewhere: flag it within seven days and it is replaced.

1.4

100% exclusive

One enquiry, one broker, matched by borrower postcode. Never shared, never resold, never recycled.

Full terms, the vetting standard, and the four things we will not promise you are on the main finance leads page.

VI.

Start receiving asset finance leads.

One business day to a written quote

Register for finance leads

Tell us about your business and the areas you service. We reply within one business day with availability, volume and pricing.

Business details

We check every partner on ASIC Connect before sending a lead.

States you service

Leads are matched by the borrower's postcode, so pick every state you will actually write in.

Lead types you want

No lock-in contract. No minimum spend. Registering does not commit you to buying a single lead.

Equipment and asset finance leads: FAQs

Straight answers on what these leads contain, exclusivity, pricing and who can register.

What is an asset finance lead on Your Finance Guide?
A business owner or operator who has read one of our equipment finance or industry guides, or run the equipment finance calculator, then completed a separate enquiry form asking for a broker. The record includes contact details, postcode, amount, term, equipment type, new or used, employment status, income and residency, plus the page they came from and both consents.
Do equipment finance leads include the ABN?
The equipment step of our form captures the asset and its condition; ABN and years trading are captured on business loan enquiries. Employment status of "self-employed" on an equipment lead is the signal, and most operators state the business on the first call. If you need ABN captured up front, tell us and we will look at adding it.
Which industries produce the most equipment enquiries?
Transport and trucks, construction and earthmoving, and agriculture lead. Medical and hospitality are smaller but higher-ticket. Volume in each moves with the season and with EOFY.
What do asset finance leads cost?
Per lead, by state and weekly volume, with no platform fee, retainer or minimum. Register and we quote in writing within one business day. Equipment leads price between vehicle and home loan leads, reflecting ticket size.
Are asset finance leads exclusive?
Yes. One enquiry, one broker, matched by the borrower postcode. Never shared or resold.
Exclusive · Pay per lead · No lock-in

Equipment and asset finance leads, delivered to one broker.

Register your states. Within one business day you will have availability and a written per-lead price, and you commit to nothing until you say so.

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